Wednesday, December 2, 2015
A Special Message from Ron Lee
A personal note to our friends,
As we enter this holiday season here at Country Coach, we
also enter a season of change. As most of you know, I have spent most of
my adult life growing, nurturing and eventually rescuing the Country
Coach brand that I love. I am very proud of what Country Coach came to
represent, but I am even more proud of work the core group I assembled
after purchasing the intellectual property of Country Coach has
accomplished. From the start my goals were to resurrect Country Coach in
the spirit in which it was created - to produce the finest motor
coaches available, to bring economic vitality and growth to Junction
City and to develop stable jobs for our employees.
As you know, we have continued to work on the next
generation of Country Coach product in the design and prototype stage
and to transfer that work to reality of a product, actual
production requires much more. To do that I needed to find the right
resources to augment and grow what we have started. To that end, I have
been working diligently for the past two years. Of the options I had to
choose from I have made what I consider the very best choice for Country
Coach for both service and production. I am pleased to announce that,
effective today, I have sold the Country Coach Campus and intellectual
property to Winnebago Industries. I have worked with Winnebago to ensure
that Country Coach moves forward and work will begin in earnest to
assemble the infrastructure that will lead to Country Coach production.
Winnebago will also bring production of some of its current diesel
motorhome offerings to Junction City. Please note that future Country
Coach products will not be rebranded Winnebagos, but products
specifically designed and built to the exacting performance, amenity and
standard levels that have always defined Country Coach. Obviously this
process will take time but everyone involved is committed to making
Country Coach the premier motorcoach offering available.
I made this decision because I believe that Winnebago is
the best fit for Country Coach and that their, culture, dedication to
design and build quality closely mirrors the standards I have set. This
transition includes a change for me also as I will step down from the
day to day operations. But rest assured, I intend to be the leading
Country Coach brand enthusiast so you can expect to see and hear from
Cookie and I from time to time as we travel around the country in our
2016 Country Coach Allure.
As I write this, I am recalling designing the first Country
Camper Class A, I used a lower front from a Winnebago Class A to mock
it up, we have come full circle.
Until the next time we meet!!
Ron Lee
